Alert level: green
OPQ: Q-749
Session: 451
Suggested file name: PHAC_expenditures_for_advertising_re_childhood_vaccination_schedule
Tabled on: January 26, 2026
Agencies: PHAC
Estimated questions: 2
Estimated responses: 2
Original filename: Q-749 - Response from January 26, 2026 PHAC expenditures for advertising re childhood vaccination schedule.pdf

External links / references:
(none detected)

Extracted PDF text preview:
Q-749
Question
With regard to the $1,000,000 in the Public Health Agency of Canada's funding for "government advertising programs" in the
Supplementary Estimates (B), 2025-26: what are the details of this funding, including, for each advertising campaign, the (i)
title or description, (ii) total amount budgeted, (iii) total amount spent, (iv) start and end dates, (v) target audience, (vi)
objective of the campaign, (vii) media used (television, radio, print, digital, social media), (viii) location of advertisement?
Response
This response was tabled in the House of Commons on January 26, 2026, as Sessional Paper 8555-451-749.
Order/Address of the House of Commons
Question number
Q-749
Asked by
Corey Tochor (Saskatoon—University)
Date asked
December 9, 2025
Presented by
Kevin Lamoureux
Tabled on
January 26, 2026
Sessional Paper
8555-451-749
House of Commons

Health Canada
Reply by: the Minister of Health
Name of Signatory: Signed by Maggie Chi
Reply
Public Health Agency of Canada
What are the details of this funding, including, for each advertising
campaign, the (i) title or description, (ii) total amount budgeted, (iii)
total amount spent, (iv) start and end dates, (v) target audience, (vi)
objective of the campaign, (vii) media used (television, radio, print,
digital, social media), (viii) location of advertisement?
The $1 million in funding is to support the planning, development, and implementation of the Childhood Vaccination
advertising campaign for the Public Health Agency of Canada.
i. Childhood Vaccination Campaign
ii. $1 million
iii. No invoices have been received as of December 9, 2025. The budgeted amount will be spent by March 31, 2026.
iv. December 18, 2025 to February 28, 2026
v. Parents and guardians of children 0-5 years of age and people who are pregnant or planning a pregnancy or adoption.
vi. To increase awareness of and reinforce vaccine importance, effectiveness, and safety. To contribute to increased and
sustained vaccine coverage among children in Canada.
vii. Video advertisements on Connected Television (Canadian Broadcasting Corporation/Société Radio-Canada, Bell
Media, Crave), YouTube, Facebook, Instagram and TikTok; Static advertisements on Reddit; Audio advertisements on
Spotify and podcasts; and Search engine marketing advertisements on Google.
viii. Advertisements will appear across Canada in both English and French in accordance with the Official Languages Act .
Parliamentary Secretary to the
Leader of the Government in
the House of Commons