Alert level: green OPQ: Q-911 Session: 451 Suggested file name: government_advertising_campaigns_abroad Tabled on: April 13, 2026 Agencies: Estimated questions: 1 Estimated responses: 6 Original filename: Q-911 - government advertising campaigns abroad, April 13, 2026.pdf External links / references: (none detected) Extracted PDF text preview: Q-911 Question With regard to government advertising campaigns abroad, including those run by or funded by any government department, agency or Crown corporation, since January 1, 2022: what are the details of each campaign, including the (i) purpose of the campaign, (ii) description of the campaign message, (iii) cost or estimated cost of the campaign, (iv) itemized breakdown of the costs, (v) start and end dates, (vi) names of the countries which the campaign ran in, (vii) types of media advertisements used (radio, television, internet ads, podcast sponsorship, etc.)? Response This response was tabled in the House of Commons on April 13, 2026, as Sessional Paper 8555-451-911. Order/Address of the House of Commons Question number Q-911 Asked by Andrew Lawton (Elgin—St. Thomas— London South) Date asked February 25, 2026 Presented by Sherry Romanado Parliamentary Secretary to the Minister of National Tabled on April 13, 2026 Sessional Paper 8555-451-911 House of Commons Instructions and Template Instructions dated February 27, 2026 Question: Q-911 Member: Andrew Lawton (Elgin—St. Thomas—London South) Instructions These instructions are intended to be used by organizations assigned to produce a response in order to 1) provide a uniform government-wide interpretation of a question; 2) reference relevant government policies or documents; 3) present information in a consistent manner. Should an organization determine that the Privy Council Office instructions require clarification or additional guidance in order to ensure completeness of the response; the organization is encouraged to notify Privy Council Office. Period From January 1, 2022 to February 25, 2026. All Departments (including Special Operating Agencies), Agencies and Crown Corporations Organizations are required to provide a response regarding government advertising campaigns abroad. Template Organizations that have information are required to complete the following template. what are the details of each campaign, including the: Atlantic Canada Opportunities Agency Defence 2 (i) purpose of the campaign (ii) description of the campaign message (iii) cost or estimated cost of the campaign (iv) itemized breakdown of the costs (v) start dates (v) end dates (vi) names of the countries which the campaign ran in (vii) types of media advertisements used Reply by: the Minister of Justice and Attorney General of Canada and Minister responsible for the Atlantic Canada Opportunities Agency Name of Signatory: The Honourable Sean Fraser Reply Atlantic Canada Opportunities Agency The Atlantic Canada Opportunities Agency did not run or fund any government advertising campaigns abroad from January 1, 2022 to February 25, 2026. Canada Revenue Agency Reply by: The Secretary of State (Canada Revenue Agency and Financial Institutions) Name of Signatory: The Honourable Wayne Long Reply Canada Revenue Agency With respect to the above noted question, what follows is the response from the Canada Revenue Agency for the time period of January 1, 2022, to February 25, 2026 (that is, the date of the question). The Canada Revenue Agency has not advertised abroad during the period in question. Canadian Northern Economic Development Agency Reply by: the Minister of Northern and Arctic Affairs and Minister responsible for the Canadian Northern Economic Development Agency Name of Signatory: Brendan Hanley Reply Canadian Northern Economic Development Agency The Canadian Northern Economic Development Agency has nothing to report. Women and Gender Equality Canada Reply by: the Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism) Name of Signatory: Marie-Gabrielle Ménard Reply: Women and Gender Equality Canada The Department for Women and Gender Equality Canada has not conducted any advertising campaigns abroad since January 1, 2022. Agriculture and Agri-Food Canada Reply by: the Minister of Agriculture and Agri-Food Name of Signatory: The Honourable Heath MacDonald, PC, MP Reply Agriculture and Agri-Food Canada Agriculture and Agri-Food Canada did not run or fund any advertising campaigns abroad during the period of January 1, 2022, to February 25, 2026. Canadian Grain Commission The Canadian Grain Commission did not run or fund any advertising campaigns abroad during the period of January 1, 2022, to February 25, 2026. Farm Products Council of Canada The Farm Products Council of Canada did not run or fund any advertising campaigns abroad during the period of January 1, 2022, to February 25, 2026. Canadian Dairy Commission The Canadian Dairy Commission did not run or fund any advertising campaigns abroad during the period of January 1, 2022, to February 25, 2026. Farm Credit Canada Farm Credit Canada did not run or fund any advertising campaigns abroad during the period of January 1, 2022, to February 25, 2026. Canadian Heritage Reply by: the Minister of Canadian Identity and Culture and Minister responsible for Official Languages Name of Signatory: The Honourable Marc Miller Reply Canadian Heritage Since January 1, 2022, the department of Canadian Heritage has not run or funded any advertising campaigns abroad. Canadian Radio-television and Telecommunications Commission Since January 1, 2022, this organization has not run or funded any advertising campaigns abroad. Library and Archives Canada Since January 1, 2022, this organization has not run or funded any advertising campaigns abroad. National Battleelds Commission (i) purpose of the campaign (ii) description of the campaign message (iii) cost or estimated cost of the campaign (iv) itemized breakdown of the costs (v) start dates (v) end dates (vi) names of the countries which the campaign ran in (vii) types of media advertisements used Increased touristic and local awareness Promotion of exhibitions at the Plains of Abraham Museum $999.70 Online media purchase 2021- 04-01 2022- 03-31 Note 1 Facebook and Google Increased touristic and local awareness Promotion of group activities at the Plains of Abraham Museum $999.84 Online media purchase 2021- 04-01 2022- 03-31 Note 1 Facebook and Google Increased touristic and local awareness Promotion of activities at the Plains of $6,242.90Online media purchase 2021- 04-01 2022- 03-31 Note 1 Facebook and Google Abraham Museum Increased touristic and local awareness Promotion of exhibitions at the Plains of Abraham Museum $1,443.58Online media purchase 2022- 04-01 2023- 03-31 Note 1 Facebook and Google Increased touristic and local awareness Promotion of group activities at the Plains of Abraham Museum $509.15 Online media purchase 2022- 04-01 2023- 03-31 Note 1 Facebook and Google Increased touristic and local awareness Promotion of activities at the Plains of Abraham Museum $2,809.55Online media purchase 2022- 04-01 2023- 03-31 Note 1 Facebook and Google Increased touristic and local awareness Promotion of activities at the Plains of Abraham Museum $1,027.42Online media purchase 2023- 04-01 2023- 07-06 Note 1 Facebook and Google Increased touristic and local awareness Promotion of the Plains of Abraham $3,774.00Online media purchase 2025- 01-15 2025- 03-31 Note 1 Meta platform and Google Increased touristic and local awareness Promotion of activities at the Plains of Abraham Museum $3,251.00Online media purchase 2025- 02-01 2025- 03-31 Note 1 Meta platform and Google Increased touristic and local awareness Promotion of exhibitions at the Plains of Abraham Museum $791.00 Online media purchase 2025- 03-01 2025- 03-31 Note 1 Meta platform and Google Increased touristic and local awareness Promotion of group activities at the Plains of Abraham Museum $2,693.00Online media purchase 2025- 03-01 2025- 03-31 Note 1 Meta platform and Google Increased touristic and Promotion of exhibitions at the Plains of $18,447.00Online media purchase 2025- 04-01 2026- 02-25 Note 1 Meta platform Note 1: Online advertising campaigns, available in any country. National Film Board of Canada local awareness Abraham Museum