Alert level: yellow OPQ: Q-914 Session: 451 Suggested file name: Order_advertising_health_products Tabled on: Agencies: Estimated questions: 4 Estimated responses: 3 Original filename: Q-914 (Order) advertising health products.pdf External links / references: (none detected) Extracted PDF text preview: ORDER/ADDRESS OF THE HOUSE OF COMMONS ORDRE/ADRESSE DE LA CHAMBRE DES COMMUNES Q-914 Mr. Carrie (Oshawa) Oct 24, 2022 / Le 24 oct. 2022 RETURN BY THE LEADER OF THE GOVERNMENT IN THE HOUSE OF COMMONS DÉPÔT DU LEADER DU GOUVERNEMENT À LA CHAMBRE DES COMMUNES Mr. Lamoureux PRINT NAME OF SIGNATORY INSCRIRE LE NOM DU SIGNATAIRE SIGNATURE MINISTER OR PARLIAMENTARY SECRETARY MINISTRE OU SECRÉTAIRE PARLEMENTAIRE December 9, 2022 / Le 9 décembre 2022 (TABLED FORTHWITH /DÉPOSÉ AUSSITÔT) INQUIRY OF MINISTRY DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION" PRÉPARER EN ANGLAIS ET EN FRANÇAIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION" QUESTION NO./N O DE LA QUESTION Q-914 BY / DE Mr. Carrie (Oshawa) DATE October 24, 2022 Reply by the Minister of Indigenous Services and Minister responsible for the Federal Economic Development Agency for Northern Ontario Réponse de la ministre des Services aux Autochtones et ministre responsable de l'Agence fédérale de développement économique pour le Nord de l'Ontario Signed by Vance Badawey PRINT NAME OF SIGNATORY INSCRIRE LE NOM DU SIGNATAIRE SIGNATURE MINISTER OR PARLIAMENTARY SECRETARY MINISTRE OU SECRÉTAIRE PARLEMENTAIRE QUESTION With regard to government advertising on health topics, in 2021 and 2022 so far, broken down by year: (a) how much has the government spent on advertising related to (i) COVID-19, including vaccines (ii) nutrition, (iii) fitness or active living, (iv) other health topics, broken down by topic and amount spent on each; and (b) what is the breakdown of (a) by type of media outlet? REPLY / RÉPONSE ORIGINAL TEXT TRANSLATION TEXTE ORIGINAL TRADUCTION Insofar as Indigenous Services Canada (ISC) is concerned, the response is as follows: Part (a): Fiscal Year (i) COVID-19, including vaccines (ii) nutrition (iii) fitness or active living (iv) other health topics 2020 - 2021 $0 $0 $0 $0 2021-2022 $15,813.37 $0 $0 $41,510.00 Seasonal flu campaign 2022-2023 (to date) $0 $0 $0 $4,969.29 Mental health campaign Part (b): ISC used Facebook as a media tactic for the COVID-19 campaigns. Facebook, radio and programmatic ads were used for the seasonal flu campaign and Google Search Engine Marketing (SEM) was used for the mental health campaign. X INQUIRY OF MINISTRY DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION" PRÉPARER EN ANGLAIS ET EN FRANÇAIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION" QUESTION NO./N O DE LA QUESTION Q-914 BY / DE M. Carrie (Oshawa) DATE Le 24 octobre 2022 Reply by the Minister of Indigenous Services and Minister responsible for the Federal Economic Development Agency for Northern Ontario Réponse de la ministre des Services aux Autochtones et ministre responsable de l'Agence fédérale de développement économique pour le Nord de l'Ontario Signé par Vance Badawey PRINT NAME OF SIGNATORY INSCRIRE LE NOM DU SIGNATAIRE SIGNATURE MINISTER OR PARLIAMENTARY SECRETARY MINISTRE OU SECRÉTAIRE PARLEMENTAIRE QUESTION En ce qui concerne la publicité gouvernementale sur les sujets de santé, en 2021 et 2022 jusqu'à présent, ventilée par année : a) combien le gouvernement a-t-il dépensé en publicité liée à (i) la COVID- 19, y compris les vaccins, (ii) la nutrition, (iii) la forme physique ou la vie active, (iv) d’autres sujets de santé, ventilés par sujet et montant dépensé pour chacun d’entre eux; b) quelle est la ventilation de a) par type de média? REPLY / RÉPONSE ORIGINAL TEXT TRANSLATION TEXTE ORIGINAL TRADUCTION En ce qui concerne Services aux Autochtones Canada (SAC), la réponse est la suivante : Partie a): Année fiscale (i) la COVID- 19, y compris les vaccins (ii) la nutrition (iii) la forme physique ou la vie active (iv) d’autres sujets de santé 2020 - 2021 0 $ 0 $ 0 $ 0 $ 2021-2022 15 813.37 $ 0 $ 0 $ 41 510.00 $ Campagne contre la grippe saisonnière 2022-2023 (à ce jour) 0 $ 0 $ 0 $ 4 969.29 $ Campagne sur la santé mentale Partie b): SAC a utilisé Facebook comme tactique médiatique pour les campagnes liées à la COVID-19. Facebook, la radio et des publicités programmatiques ont été utilisées pour la campagne contre la grippe saisonnière et la campagne sur la santé mentale a été menée à l’aide du marketing des moteurs de recherche. X INQUIRY OF MINISTRY DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION" PRÉPARER EN ANGLAIS ET EN FRANÇAIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION" QUESTION NO./NO DE LA QUESTION Q-914 BY / DE Mr. Carrie (Oshawa) DATE October 24, 2022 Reply by the Minister of Health Réponse du ministre de la Santé Signed by Mr. van Koeverden PRINT NAME OF SIGNATORY INSCRIRE LE NOM DU SIGNATAIRE SIGNATURE MINISTER OR PARLIAMENTARY SECRETARY MINISTRE OU SECRÉTAIRE PARLEMENTAIRE QUESTION With regard to government advertising on health topics, in 2021 and 2022 so far, broken down by year: (a) how much has the government spent on advertising related to (i) COVID-19, including vaccines (ii) nutrition, (iii) fitness or active living, (iv) other health topics, broken down by topic and amount spent on each; and (b) what is the breakdown of (a) by type of media outlet? REPLY / RÉPONSE ORIGINAL TEXT TRANSLATION TEXTE ORIGINAL TRADUCTION Health Canada Part (a): Fiscal years 2020-21 2021-22 2022-23* Total Health Canada ؘ– Health-related advertising spend $2,141,055.19 $1,681,525.97 $349,926.08 $4,196,507.24 COVID-19 (including vaccination) — — — — Nutrition $217,607.86 $130,242.95 $2,700.00 $350,550.81 Fitness and active living N/A N/A N/A N/A Other health topics:  Tobacco cessation $330,031.53 $74,518.95 $2,580.00 $407,130.48  Vaping prevention $374,006.33 $493,342.22 $147,748.32 $1,015,096.87  Opioids $794,091.26 $569,258.65 $189,112.76 $1,552,462.67  Cannabis $336,485.51 N/A N/A $336,485.51  Food safety $7,545.00 $414,163.20 $3,705.00 $425,413.20  Healthy home $81,287.70 N/A $1,545.00 $82,832.70  Dental N/A N/A $2,535.00 $2,535.00 Total for other health topics $1,923,447.33 $1,551,283.02 $347,226.08 $3,821,956.43 *Includes only invoices received as of October 24, 2022. N/A denotes no campaign on this topic implemented for that fiscal year. Part (b): Details with regard to the breakdown of costs by media outlet is not included in this response, as the data is not systematically tracked in a centralized database. Health Canada determined that a manual collection of information would be required to produce the data, which is not possible in the time allotted and could lead to the disclosure of incomplete and misleading information. Public Health Agency of Canada Part (a): Fiscal years 2020-21 2021-22 2022-23* Total Public Health Agency of Canada – Health-related advertising spend $57,561,538.17 $56,424,591.90 $4,191,311.60 $118,177,441.67 COVID-19 (including vaccination) $54,850,645.23 $54,231,236.68 $3,980,936.47 $113,062,818.38 Nutrition — — — — Fitness and active living N/A N/A N/A N/A Other health topics:  Lyme disease $92,373.69 $66,992.45 $69,146.94 $228,513.08 X - 2 - Fiscal years 2020-21 2021-22 2022-23* Total  Seasonal flu $933,665.52 $963,410.35 N/A $1,897,075.87  Childhood vaccination $1,672,763.73 N/A N/A $1,672,763.73  Dementia $12,090.00 $1,162